← Back to Services
FOUNDATION ADVISORY PACKAGE
Foundation gives you a research-backed view of the market, audience, positioning and commercial model, helping you make clearer decisions before you invest further.
Investment
$3,750 + GST
Timeline
10 business days
Deliverable
25+ page strategy document
THE FOUNDATION PACKAGE
A clearer strategy before you invest further
A business idea can feel exciting while still leaving important questions unanswered around the market, audience, positioning, pricing and what should happen first. Foundation brings that thinking together into one practical, research-backed strategy.
Best for
You have one clear business concept.
You are pre-revenue or early-stage.
You are preparing for launch, branding, website development or marketing.
You want more than a high-level opinion before investing further.
WHAT FOUNDATION COVERS
The strategic areas we work through
01
Market and competitors
Assessment of market opportunity, competitors and industry context.
02
Audience and positioning
Target audience, positioning and differentiation.
03
Revenue and pricing
Revenue model, pricing direction and Year 1 commercial assumptions.
04
Risks and assumptions
Key risks, assumptions and areas that deserve closer attention.
05
Priorities and next steps
Go-to-market priorities and a practical 90-day action plan.
HOW FOUNDATION WORKS
A clear, structured process
01
Discovery
Confirm fit and the right pathway.
02
Briefing
Questionnaire and 60-minute briefing call.
03
Research
Structured desktop research of the market, competitors and industry.
04
Strategy build
Research and findings are translated into practical strategic recommendations.
05
Review
Review the draft and complete one structured revision round.
06
Debrief
Discuss the final findings, priorities and next steps.
IMPORTANT TO KNOW
Foundation is designed for one clear business concept.
Research is based on desktop research of market, competitor and industry information.
Legal, accounting, tax and regulated financial advice are not included.
